About The Edge

Here’s the bottom line, I love riding. Firing up the bike and going on a planned ride or just riding without a plan. Makes no difference to me. Just show me an open road. Because somewhere out there is a place to stop for tacos and a beer.

For years now I have wanted to create a cross-country motorcycle ride.

I’ve been in the Sports and Entertainment marketing and management business for 30 plus years. Started my company in 1992 and never looked back. I jumped into professional motorsports right away on the business side of the sport in the areas of consulting, marketing and sponsorship. Later I expanded into talent representation and consulting in the music and television business. I spent a great deal of time representing the talent from Discovery Channel reality shows like Deadliest Catch and Bering Sea gold. Talent contracts, licensing deals, production deals, sponsorship and appearance deals, book deals, you name it I’ve done it.

Because of this experience I knew what it would take to turn a motorcycle ride into an exciting concept and attraction unto itself. To make it unique and different, make it fun and exciting. I had to kick it up and notch and turn a ride it into a cross-country tour.

Branding. The ride needs a name, a catchy brand, something with….an edge? Motorcycle riding is really like living your life on the edge. Bada Bing...Bada Boom!! The Edge Touring Motorcycle Ride was born.

Knowing I can’t do this solo, I put a call into my riding buddies Scott and Styles. It didn’t take much convincing to get them to come along and get involved. Next, I called my good friend Lynn who has worked with me for 15 years to help run the day to day and keep everything on schedule. To handle the website tasks, I enlisted my good friend Rob who has worked with me for 10 plus years. The social media component is key. To spearhead the social media strategy, I was able to secure the services of a guy known only as The Phantom. No joke, we call him The Phantom.

Right away I begin to build out a strategy to partner with established entertainment brands, sports brands, consumer brands and celebrities to theme each of the rides. One week the ride is themed under a movie of tv show. The next week honoring an iconic celebrity. Another week we are riding to a sporting event wearing the jerseys of the competing teams. The Edge has rides lined up for the next 3 years.

With every ride we produce we have created rider packages or rider experiences for those who want to come along and join us. Ride with us for one day or as many days you want. The packages are all inclusive and are designed to give everyone a tremendous experience.

Every day when the sun begins to rise we’re starting the day with an outstanding breakfast. Then we hit the road and travel through the towns and cities of this amazing country. We are partnering with some the best hotels and putting together a tremendous food and beverage menu for everyone. So, when the sun begins set and we have gotten to where we are going, now The Edge After Dark comes to life. Ladies and Gentlemen….the Bar is Open! We’ve got live music, entertainment, contests and prizes! We’ve got great food and drink all night long! Come the next day, when the morning light comes streaming in, we’re going to get up and do it again.

And if you can't ride or don't ride, no worries, drive your car. If you want to come out and join us and experience The Edge up close and personal then we’ll look forward to seeing you.

Alright my riding brothers and sisters, you purchased that motorcycle for one reason and one reason only, and that is to ride!

The Edge is what motorcycle riding is all about...

The Open Road
The Roar of the Engine
The Wind in Your Face
Release Your Soul
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