About The Edge

Alright, so this guy named Russ comes up with a crazy idea to create a cross country motorcycle ride. But he wants to make if different, make it fun, make it unique. He enlists his two buddies Scott and Styles to join him on this crazy motorcycle riding odyssey. Are these guys full blown crazy!?! Read on…

The concept of this motorcycle ride is going to be kicked up a notch. It’s going to be more than a ride; it’s going to be a tour.

Now because Russ has 30 years of experience in the sports and entertainment marketing and management business his instinct was to turn the ride into an exciting and thundering brand and attraction unto itself. He begins to build out a strategy to partner with established entertainment brands, sports brands, consumer brands and celebrities to theme each of the rides. One week the ride is themed under a movie of tv show. The next week honoring an iconic celebrity. Another week we are riding to a sporting event wearing the jerseys of the competing sports teams.

Now the ride needs a name, a brand, something catchy, something with….an edge? Motorcycle riding is really like living on the edge. Bada Bing...Bada Boom!! We proudly present The Edge Touring Motorcycle Ride.

And if you are asking yourself, what if I can't ride or don't ride, doesn't matter, just drive your car. Just because Russ, Scott and Styles are riding doesn't mean you have to. If you are interested in being a part of The Edge then we look forward to seeing you.

Every day as the sun rises, we're going to hit the road and travel through the towns and cities of this great country. When the sun begins to set, and the bikes are all lined up and tucked in for the night, The Edge After Dark comes to life. Ladies and Gentlemen….the Bar is Open! We’ve got live music! We’ve got entertainment! We’ve got contests and prizes! We’ve got great food and drink all night long!

And come the next day, after whatever we salvage from a good night’s rest, you can for sure bet on the fact that when the morning light comes streaming in, we’re going to get up and do it again.

Ok my fellow riders, you purchased that motorcycle for one reason and one reason only, and that is to ride!

The Edge is what motorcycle riding is all about...

The Open Road
The Roar of the Engine
The Wind in Your Face
Embrace Your Freedom
Release Your Soul