Russ is the creator and founder of The Edge. The development of a cross country motorcycle ride has been a goal of his for the past couple years. However, Russ just didn’t want to do another motorcycle ride. He combined a touring entertainment component with a motorcycle ride and The Edge was born.

Russ grew up in Toronto Canada and moved to Southern California to attend college and graduated with a degree in Economics and Marketing. Being raised in an entertainment family, his father was an accomplished commercial and film director and producer and his mother was an actress and model, Russ fell right into the world of sports and entertainment.

Right out of college Russ started his company Sports & Entertainment International. While based in Las Vegas, Nevada, the company is entering the 30^th year of being involved in many facets of the marketing and management of sports, entertainment, television and film. The company has a long history in professional motorsports (NASCAR, Indycar and NHRA) working on the business side of the sport consulting with companies to maximize their marketing investment. Russ was also been a featured speaker at tradeshows and conferencessuch as the SEMA Show in Las Vegas, Performance Racing Industry tradeshow and numerous sports marketing conferences. Russ was the creator and founder of the first ever conference dedicated to the business of marketing and sponsorship of professional motorsports. Beginning in 2006 the company expanded into the entertainment space and began consulting and representing talent in music, film and television. Most notably Deadliest Catch and Bering Sea Gold. The company continues to innovate by creating and implementing new and unique events and projects.

Taking all his years of experience in the sports and entertainment arena Russ has applied that knowledge to create a business model for a touring motorcycle ride. Assembling a group of riders to ride from city to city while implementing a built-in entertainment component to the ride that would feature live bands, celebrities, special performers and themed events all tailored to the motorcycle riding community has never been done before. The Edge would tour and travel the United States with the goal of expanding into Canada and Mexico and maybe overseas.